Beyond the Barcode: How Label Design Software Transforms Business Operations

Collin Ochwat, Senior Inside Sales Account Manager at SK&T, explores the comprehensive capabilities and benefits of label management software, detailing how it enhances efficiency, compliance, and brand consistency across various industries.

A warehouse worker reviewing and managing labels designed using BarTender by Seagull Scientific’s label management software.

Label design software is a crucial tool for businesses of all sizes and industries. Whether you’re a small startup or a large enterprise, efficiently managing labels for inventory, packaging, or documents is essential to ensure accuracy, compliance, and brand consistency across all labeling operations. In this blog post, I’ll review the capabilities of label management software, its key features and benefits, and how it can streamline operations for businesses.

What is Label Management Software?

Label management software is a specialized application designed to create, manage, and print labels for various purposes within a business context. Some examples of the wide range of functions labels can serve are:

  • Brand or Product Labels
  • Product Labels with UPC Barcodes
  • Product Information (such as nutritional info or batch numbers)
  • Shipping Labels
  • Compliance Labels
  • Pharmacy Labels

These examples are just a few of the countless purposes labels can serve within a business context. Adding label management software to your process offers a centralized platform for designing label templates, integrating with databases and systems, and automating label printing processes to help businesses save time and money.

Key Features of Label Management Software

Label Design Tools: Label management software offers intuitive design tools that allow users to create professional-looking labels without extensive design experience. Users can customize label elements such as text, images, barcodes, shapes, and colors to meet specific branding and information requirements.

Database Integration: Integration with databases (such as ERP systems, CRM databases, or product databases) is a critical feature of label management software. This allows businesses to dynamically populate their labels with data pulled directly from their database. For example, product labels can automatically include item numbers, descriptions, prices, and other relevant data in a streamlined fashion.

Barcode Generation and Printing: Barcode support is essential for industries dealing with inventory management, retail, logistics, and healthcare. Label management software can generate various types of barcodes (such as UPC, QR codes, and RFID codes) and print them accurately to ensure efficient tracking and identification of items throughout the supply chain. BarTender by Seagull Scientific is the label software SK&T uses in-house. This software includes over 1,000 printer drivers, enabling users to easily print on virtually any printer make or model.

A warehouse employee designing and printing barcode labels with BarTender by Seagull Scientific.

Compliance and Regulatory Labels: Businesses operating in regulated industries must adhere to specific labeling standards and regulations. Label management software often includes templates and tools to create compliant labels for industries like food and beverage, pharmaceuticals, chemicals, and more. These tools help businesses avoid compliance issues and maintain regulatory standards.

Batch Printing and Automation: Efficient label management software enables batch printing capabilities, allowing users to print multiple labels simultaneously. Automation features further streamline processes by automatically generating and printing labels based on predefined triggers or scheduled tasks. This reduces manual errors and saves time in repetitive labeling tasks.

Version Control and Audit Trails: For quality control and traceability purposes, label management software may offer version control features. Users can track changes made to label designs, revert to previous versions if needed, and maintain an audit trail of label creation and printing activities for compliance and accountability.

Benefits of BarTender’s Label Management Software by Seagull Scientific

Easy Template Design: With BarTender’s simple user interface, designing a label template no longer requires extensive IT experience. Anyone familiar with basic word processing applications like Microsoft Word can quickly design and print customizable labels with minimal training.

Increased Efficiency: By automating label creation and printing processes, businesses can significantly improve operational efficiency. Reduced manual intervention minimizes errors, speeds up labeling tasks, and allows employees to focus on more strategic activities.

Cost Savings: Efficient label management translates to cost savings in several areas. Reduced errors mean fewer mislabeled products or packages, leading to lower rework and wastage costs. Automation also optimizes resource utilization, saving time and labor expenses.

Improved Accuracy and Compliance: Compliance with labeling regulations is critical for industries like healthcare, food, and chemicals. BarTender by Seagull Scientific ensures accurate and compliant labeling, reducing the risk of fines, recalls, and reputational damage associated with non-compliance. Rather than manually inputting data for 100s if not 1,000s of unique labels, BarTender’s features can automate these tasks while reducing human error.

GHS (Globally Harmonized System) compliant label designed with BarTender’s label management software.

An example of a GHS (Globally Harmonized System) compliant label designed with BarTender’s label management software.

Enhanced Branding and Customer Experience: Consistent and professional-looking labels contribute to a positive brand image and customer experience. BarTender’s insert file feature enables users to quickly and easily upload logos, taglines, or other key brand elements to incorporate into their label designs. Businesses can use this feature to enhance brand visibility and customer engagement with each customized label design.

Scalability and Flexibility: Whether a business is small and growing or an established enterprise, BarTender’s software easily scales to meet your ever-changing labeling needs. It offers flexibility in designing custom labels, adapting to changing regulatory requirements, and integrating with existing systems as businesses expand. BarTender is licensed with four different edition levels (Starter, Professional, Automation, and Enterprise) that come with varying feature sets to meet the needs of the smallest single-person-run business, to multi-national companies needing to meet regulatory requirements for all countries that they ship to.

Label management software plays a vital role in modern business operations by simplifying label creation, ensuring compliance, and enhancing efficiency. Its robust features, such as design tools, database integration, automation, and compliance support, empower businesses to streamline labeling processes, reduce costs, and maintain brand integrity. As businesses continue to prioritize accuracy, compliance, and customer experience, investing in label management software becomes a strategic decision with long-term benefits.

BarTender by Seagull Scientific Authorized Reseller Logo.

SK&T is an authorized reseller of BarTender and has been the in-house label management software choice for over 15 years. Every day we see the benefits that label management software provides to our clients and our company.

If you are interested in learning more about BarTender’s Label Management Software, please reach out to me and we can discuss which version best meets your labeling needs. | (720) 407-4466

Author: Collin Ochwat

Senior Inside Sales Account Manager